Job Opening

Marketing Coordinator

Job Description:
The Marketing Coordinator, with guidance from the Associate Director and Marketing Director advances the Downtown West Palm Beach brand, builds awareness of the Downtown Development Authority, and West Palm Beach Arts & Entertainment District through Social Media, strategic planning and coordination with the PR firm, and creates new opportunities to attract visitors Downtown via social media platforms, e-communications and event coordination.

Responsibilities include but not limited to:
Update and distribute event calendars
Research Public Relations opportunities and events to further Downtown’s brand
Promote DDA produced and sponsored events
Assist with developing strategic partnerships with art and culture organizations to increase awareness and reach for Downtown
Content creation for DDA produced publications, including newsletters, blogs, social and public relations communication
Prepare marketing reports by collecting, analyzing and summarizing data and trends
Web traffic and source analytics monitoring and reporting against key performance indicators
Manage and maintain website and social media pages – monitoring activity, content creation and trend analyzing
Analyze, review and implement changes to website so it’s optimized for search engines
Create and maintain PR local media contact list for local media; including bloggers, influencers, reporters, journalist, radio personalities, etc.
Keep promotional materials ready by coordinating requirements with graphics department; inventorying stock; placing orders; verifying receipt
Accomplish organization’s goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments
Assist with other projects as needed

Skills and Requirements:
Bachelor’s degree in Communications, Public Relations, Marketing or Advertising
2+ years of experience in Public Relations, Marketing or Advertising
Reporting research results
Project Management
Event Planning
Social Media
Computer skills in Word, Excel, Outlook and PowerPoint.
Knowledge in graphic design programs (Photoshop, InDesign)
Excellent oral and written communication skills
Ability to multi-task
Adaptability in a fast-paced work environment
Strong team-oriented work ethic
High level of attention to detail and follow-through

Compensation & Benefits:
Salary Range: $32,500 – $40,000
DDA contributes 10% of your annual salary into a retirement plan with Lincoln Financial
Medical and Dental employee coverage
Life, AD&D and Long and Short Term Disability Insurance

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